Everyone Can Now Own Real Estate: Introducing eREITS — Bridging Gaps and Building Futures

Nate Smith-Manley
10 min readSep 9, 2023

Historically real estate investments have been dominated by corporate giants capable of handling the significant capital demands inherent in acquiring and managing properties. This period of the industry was characterized by financial gatekeeping, with a necessity for substantial knowledge of market intricacies, a factor that confined participation to a select group.

The onset of electronic Real Estate Investment Trusts (eREITs) and platforms like Fundrise marked a pivotal shift towards a more inclusive approach to real estate investments. These developments began breaking down the barriers that previously delineated the privileged from the average investor, democratizing access and simplifying the complex world of real estate investments.

A hallmark of this transformation has been the dramatic lowering of financial barriers to entry, with investment opportunities now starting at sums as modest as $10. This opened up the real estate sector to a much wider demographic, replacing the stringent prerequisites that had deterred many potential investors. The industry became a welcoming space, embracing diversity and offering opportunities to many individuals who are keen to explore the financial prospects real estate investments hold, thereby broadening the horizons for minorities and those with limited financial resources.

In a bid to foster inclusivity and create a more level playing field in the real estate sector, eREITs emerged as a transformative force, altering the fundamental dynamics of real estate investments. Historically, REITs (Real Estate Investment Trusts) have been instruments through which individuals could invest in large-scale, income-producing real estate. However, the advent of eREITs brought this concept into the digital sphere, offering a plethora of advantages including accessibility and lower entry barriers.

eREITs are essentially companies that own or finance income-generating real estate in a range of property sectors. These real estate companies have to meet a number of requirements to qualify as a REIT. For instance, they must invest at least 75% of their total assets in real estate, cash or U.S. treasuries, and they must distribute at least 90% of their taxable income to shareholders annually in the form of dividends.

What sets eREITs apart is their online nature, which facilitates a broader audience to engage in real estate investment without the need to go through the traditional, often cumbersome process of real estate investment. Platforms facilitating eREITs investments offer a simplified process whereby individuals can buy shares of real estate portfolios with a minimal initial investment, sometimes as low as $10.

This shift has been momentous, not just for the industry, but for the wider society as it has cultivated a space where people, irrespective of their financial standing, can aspire to be real estate investors. The lowered capital requirement enabled individuals from different economic backgrounds, including minorities and low-income groups, to venture into realms previously reserved for the elite.

By allowing people to invest small sums, eREITs have opened up a pathway for many to gradually build a real estate portfolio, learning the ropes without being exposed to high levels of risk. It has created a scenario where the real estate market is no longer a fortress for the rich, but a landscape with opportunities abound for the many, not just the few.

In the changing landscape of real estate investment, platforms like Fundrise have taken a front seat in championing the democratization process. Founded in 2010 with a mission to offer real estate investments to a broader demographic, Fundrise introduced a revolutionary approach to investment in this sector.

Fundrise operates by pooling investments from numerous individuals to purchase real estate projects that would traditionally be out of reach for the average investor. This mechanism has fundamentally reshaped the real estate investment landscape, offering a robust platform where potential investors can start their journey with as little as a $10 initial investment.

This micro-investment strategy not only diminished the traditional barriers to entry but also encouraged a diverse group of individuals to consider real estate as a viable investment option. It offered an opportunity to minority groups and low-income individuals, providing a platform where they could invest and grow their financial portfolios without the enormous capital traditionally associated with real estate investments.

What is noteworthy is the transparent and user-friendly approach adopted by platforms like Fundrise. Investors are offered a clear view of the properties they are investing in, often accompanied by comprehensive reports that aid in making informed decisions. This kind of transparency was rare in the traditional real estate market landscape.

Fundrise and similar platforms have not just leveled the playing field; they have broadened it, cultivating a community of investors who have the knowledge and the means to make informed investment choices, irrespective of their financial background. It is a step towards a more inclusive and equitable real estate market, one where opportunities are not restricted by financial capabilities.

In this way, platforms like Fundrise are not just investment platforms; they are educational platforms as well, guiding new investors through the intricacies of real estate investments, and fostering a culture of informed investment among a broader demographic.

The ripple effects of democratizing real estate investments reach far beyond financial landscapes; they resonate deeply within societies, ushering in inclusivity and bridging economic divides. The low entry barriers have welcomed a more diverse group of investors, providing opportunities to low-income individuals and minorities to shape their environments actively.

By fostering opportunities for localized investments, community members have found avenues to enhance the infrastructure and overall vibrancy of their neighborhoods. This active participation not only helps in financial growth but also nurtures a strong bond with the locality, creating a sense of ownership and pride. It is a two-way street of benefits where communities flourish with developed infrastructure and individuals grow their financial portfolios, harnessing a deeper connection to the places they are investing in.

The surge in new investors has equally generated a heightened interest in financial literacy. Individuals are not merely investing; they are learning, growing, and understanding the nuances of real estate investments through educational resources provided by platforms. This learning curve is shaping a society equipped with the knowledge to make informed financial decisions, steering away from a monopoly of information to a more inclusive understanding of market dynamics.

This journey towards democratization has carved paths of empowerment, creating spaces where individuals, irrespective of their financial background, are finding opportunities to foster financial stability and growth. It’s a canvas of empowerment, where dreams are not stifled due to financial constraints but are nurtured through a culture of inclusivity, thus seeding hopes for a future where real estate investment is not a privilege but a reachable goal for many.

As the trend of democratization in real estate investments takes root, its impact at the grassroots level begins to unravel, showcasing the potential for transformative growth in communities and individual lives. Individuals from diverse economic backgrounds now find themselves equipped to invest in real estate, a development that carries with it the promise of revitalizing neighborhoods and kindling economic growth on a micro level.

Community members are no longer mere spectators; they are participants with a stake in the well-being and prosperity of their surroundings. This involvement fosters a collective approach to community development, with many hands and minds coming together to guide the growth of their localities, nurturing environments that reflect the collective hopes and aspirations of the residents.

Education in real estate investments, facilitated by platforms offering these opportunities, plays a pivotal role in this transformation. The enrichment of knowledge, previously confined to a small fraction of the society, has expanded to embrace individuals eager to learn and grow in the investment domain. It’s a transformative education that goes beyond numbers, cultivating a deep understanding of market nuances and a respect for informed, strategic financial planning.

Financial independence is no longer a distant dream but a tangible goal within reach, even for those starting with minimal resources. The landscape of real estate investment has become a canvas where even small investments can create ripples of change, embodying hopes and nurturing dreams for a stable financial future.

The groundwork laid by the democratization of real estate investments echoes with the potent promise of a society woven with threads of financial literacy, community development, and a democratic approach to growth, where opportunities are carved not just by a few, but by many, moving towards a harmonized society that fosters collective growth and prosperity.

As the democratized real estate market continues to evolve, a vibrant and diverse investment ecosystem is emerging, nurtured by platforms like Fundrise and the advent of eREITs. These innovations have ushered in an era where real estate investments are not exclusive to a privileged few but accessible to many, encouraging a variety of fresh perspectives and approaches to real estate development.

The broader demographic now actively influencing the industry could foster community-centric real estate projects, addressing the needs and aspirations of a more varied group of people. This diversity is a breeding ground for innovation, bringing to life projects that echo the collective desires of a community, fostering a real estate landscape that is rich in inclusivity.

Young adults stand at a promising threshold, able to embark on investment journeys much earlier than the generations before them, fostering financial literacy and independence from a young age. This early initiation into the world of investments opens avenues for secure financial futures, shaping a generation that not only values financial stability but also possesses the tools to achieve it.

Individuals who once regarded the real estate market as beyond their reach now find it accessible, with opportunities to learn, invest, and grow. Platforms providing these opportunities often offer educational components, cultivating a community of informed investors grounded in knowledge-sharing and collaborative growth.

Envisioning the future of the real estate market, one sees a ground rich with opportunity, where every aspiring investor has a stake in the industry’s growth. This new landscape, driven by community needs and a plethora of innovative approaches, heralds an era of inclusivity and prosperity, navigated by a diverse array of investors guiding the sector towards a harmonious future.

With the dawn of digital platforms enabling easy access to real estate investments, technology stands as a potent catalyst in this democratization journey. It has not only simplified investment processes but also introduced tools and resources that empower individuals with knowledge and insights into the real estate market.

One such advancement is the analytics tools that platforms incorporate, giving individuals the power to understand market trends, property valuations, and investment projections with a level of detail that was previously reserved for industry professionals. This access to in-depth analysis fosters a generation of self-reliant investors capable of making informed decisions grounded in data and analytics.

Digital platforms have also facilitated a transparent investment environment, where detailed information about properties, including their history, current condition, and future projections, are readily available. This transparency builds trust and encourages individuals to take the step into real estate investments, fostering a community where informed decisions are the norm, not the exception.

Additionally, the automation of investment processes, coupled with user-friendly interfaces, has removed the intimidation factor that once surrounded real estate investments. Individuals can now navigate these platforms with ease, making investment decisions from the comfort of their homes, devoid of the stress and complexities that traditionally characterized the sector.

As technology continues to evolve, it promises to bring even more features that will simplify the investment process further, nurturing a user-friendly ecosystem where real estate investment is not a daunting task but an accessible and empowering endeavor. It is setting the stage for a future where technology and real estate come together to foster inclusivity, understanding, and growth for investors from all walks of life.

The transformative era in the real estate market has not just opened up investment avenues but has also brought forth a wealth of educational resources that enhance financial literacy. Platforms now actively engage in educating their users, offering a rich repository of information that goes beyond just investment opportunities.

These educational platforms break down complex concepts into manageable lessons, guiding new investors through the intricate world of real estate investments. Resources such as webinars, ebooks, and tutorial videos offer insight into market trends, analysis techniques, and investment strategies, fostering a learning environment that is rich and accessible.

The rise in financial literacy does not just benefit the individual; it has a cascading effect on communities and societies at large. A financially literate populace can make informed decisions, contributing to a stable and robust economic environment. It’s a scenario where knowledge empowers communities to grow collectively, fostering environments where informed financial decisions are the building blocks of prosperous futures.

An informed investor is also a confident investor. With the right knowledge at their fingertips, individuals can navigate the complex landscape of real estate investments with a newfound assurance. This confidence encourages a proactive approach to investments, where individuals are not just passive participants but active shapers of their financial destinies.

Looking forward, the integration of educational resources within investment platforms paints a hopeful picture of a society grounded in financial literacy. It envisions a community where individuals, equipped with knowledge and understanding, steer towards financial stability and prosperity, nurturing a culture of informed investments and mutual growth.

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